Can Social Media Help You Sell More?
One of the most common questions I get is about social media. In fact, it’s pretty hard to avoid. Everyone is talking about Facebook and Twitter not to mention logging on to these applications multiple times throughout the day. The real question is whether or not social media can be used to help your business. Can it really help build your brand or sell your products? My answer is ‘yes’ as long as you consider these guidelines.
for social media to be effective, it’s important that you focus on a specific audience for whom you have something in common. You want to have regular conversations with like minded people. If you are interested in baseball and you’re focused on soccer, you’re going to have a hard time being part of the conversation.
Begin with a Social Media plan. Many people start using social media without a clear objective. You should always begin with a clear objective and by developing a plan to support social media activities on a regular basis. Decide if you can handle the burden of social media on your own or if you will require help from others.
Share your expertise. What are you good at? Others want to learn from those with experience in a given area. Do you have a skill that you can teach others? Take time to share what you know and do it in bite sized pieces. This can keep others engaged and allow you to communicate within your comfort zone. The more experience you can share the better.
Consistent communication is important. Posting information one day or one week and not the next doesn’t do much to build a following. Those who are most successful communicate just the right information at the right time. Striking a balance is important to your successful over the long term. Start with small, consistent communications that provide value and you’ll see results.
Invite others to join the conversation. Start a dialog around a topic or discussion. One way you can start meaningful discussion is by choosing a topic and taking a stand. By creating dialog that is on topic, you invite others to be part of the conversation. The more others participate the more engaging your content. This attracts new followers and others who want o participate on a regular basis.
Succeed by not selling. One of the biggest turn offs of social media is that a lot of people, businesses included, jump in and start selling. Just like the used car salesman, some individuals focus on selling without first creating value. This is one of the most important things you can do within the realm of social media. Start by creating a dialog and providing value to your followers. Once you do, they will want to use the products you’re using and try the services you recommend.
Using social media for marketing success is possible. However, to do so you will have to walk a fine line between offering value, communicating regularly, and mentioning products or services. Your best bet is to create a following first, create value, and only offer suggestions that are relevant to the dialog. Make a social media plan that can help you succeed online and follow through every day. Social media should be a significant part of your marketing plan.
Need guidance with your social media marketing? Start with our SEO training and social media class. Check out our Internet marketing forum for more social media guidance.
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